TASTE OF WISCONSIN
The Original Craft Beer, Wine &
Cheese Festival
20th Anniversary Celebration!
Tickets are limited. Early Bird Tickets: $45/ticket or buy a 6-Pack Special (buy 5, get 1 free) for $225 before May 1st. Regular Ticket prices begin May 2nd: $55/ticket or 6-Pack Special for $275. Day of ticket prices are $65!
Get ready to raise your glass at Taste of Wisconsin with an amazing lineup of local craft brewers! From bold IPAs to smooth lagers, sours, stouts and unique seasonal flavors, there’s something for every beer lover to sip and savor. Lineup coming soon!
Treat your taste buds to the perfect pairing of Wisconsin wines and cheeses at Taste of Wisconsin! Sip on locally crafted reds, whites, and fruit blends while sampling rich, flavorful cheeses from the heart of dairy country. It’s a match made in Midwest heaven!.
Everything you need to know about the Taste.
Mark Your Calendars!
Saturday, June 19, 2027 | Noon to 4 PM
Experience the Original Taste of Wisconsin: Beer, Cheese & Wine Festival
20 years of beer. 20 years of cheese. 20 years of raising a glass to Wisconsin!
The Original Taste of Wisconsin: Beer, Cheese & Wine Festival is celebrating its 20th year on Saturday, June 19, 2027 — and we’re marking this milestone with a fresh new setting at Tahoe Park in Beaver Dam!
Set along the shores of Beaver Dam Lake, Tahoe Park gives Taste of Wisconsin plenty of room to spread out, relax and enjoy the afternoon, with beautiful lake views, green space and plenty of shade. Grab your tasting glass, find a spot under the trees, enjoy the music and experience everything you love about Taste of Wisconsin in its new lakeside home.
And getting there is easy! Thanks to Ooga Brewing Co., festivalgoers can take advantage of a free shuttle from Ooga Brewing Co./the Water Tower Parking Lot to Tahoe Park and back, making it easy to park downtown and ride to the festival.
A True Taste of Wisconsin
Your ticket includes unlimited sampling of 100+ craft beers, seltzers and ciders, more than 30 varieties of Wisconsin cheese, and a curated selection of wines.
You’ll also receive a souvenir tasting glass and access to the Taste of Wisconsin festival app, helping you explore what’s being poured and find your favorites throughout the afternoon.
More Than Great Beer, Cheese & Wine
There’s plenty to enjoy between tastings! Kick back to live music — entertainment announcement coming soon! — grab something delicious from local food vendors and food trucks, or challenge your friends to festival favorites like life-size Jenga, Hammerschlagen and Masskrugstemmen, the Bavarian stein-holding competition that puts your strength — and determination — to the test.
Buy Early & Save
Early Bird Tickets are on sale now! Purchase before May 1 to take advantage of our lowest ticket price, including special Early Bird savings on our popular Six-Pack Special — buy five tickets and get the sixth FREE!
Ticket prices increase May 1 and again on the day of the festival, so gather your tasting crew and get your tickets early.
Whether you’ve been joining us for years or 2027 will be your first Taste of Wisconsin, this is the year to experience it.
Come raise a glass to 20 years of great Wisconsin beer, cheese, wine and memories — and help us toast to the next 20 at Tahoe Park!
Saturday, June 19, 2027 | Noon–4 PM
Tahoe Park | Beaver Dam, Wisconsin
Rain location: Family Center Ice Arena
Must be 21 or older to purchase a beer and wine tasting ticket and consume alcoholic beverages. All beer and wine ticket holders must present a valid ID for entry. Designated Driver tickets are available. A ticket is required for entry. Please drink responsibly.
Brewery Pop-Up Ticket Events | Taste of Wisconsin
Taste of Wisconsin is teaming up with Wisconsin craft breweries for a series of one-day pop-up ticket events, giving beer lovers a chance to save money, skip online fees, and enjoy exceptional craft beer while securing festival tickets. A limited number of paper tickets will be available at each pop-up with Early Bird pricing of $45 per ticket or the popular Six Pack Special for $225 (buy five, get one free). Early Bird pricing is available through May 1, after which ticket prices increase by $10.
Every ticket purchased at a brewery pop-up event is entered to win $100 cash, courtesy of Klodowski Real Estate. Cash and credit cards are accepted; credit card purchases will incur fees. All onsite purchases qualify for the raffle, including credit card transactions, and winners do not need to be present to win. Tickets must be purchased onsite at the pop-up event to be eligible.
Ooga Brewing Company Pop-Up + Bockfest
Saturday, March 21, 2026 | 5:00–7:00 PM
Ooga Bockfest: Noon–10:00 PM
The first pop-up takes place at Ooga Brewing Company during their annual Bockfest, a full-day celebration of malt-forward lagers and the arrival of spring. Bockfest features the annual tapping of the Roaming Goat, live music, and bierstacheln (beer poking) — a traditional German technique where a heated iron caramelizes the beer’s sugars, creating a smoother pour with rich caramel and toffee notes. It’s a can’t-miss experience for fans of darker beers and classic brewing traditions.
Ooga Brewing Company is known for its creative yet approachable craft beers and strong community roots in Beaver Dam. As a Taste of Wisconsin festival vendor, Ooga brings expertly brewed styles that celebrate both tradition and innovation — making Bockfest the perfect backdrop for this pop-up ticket event.
Ope Brewing Company Pop-Up Ticket Event
Saturday, April 4, 2026 | 2:00–5:00 PM
The second pop-up heads to Ope Brewing Company, offering another opportunity to purchase limited paper tickets, avoid online fees, and enjoy fresh craft beer straight from the taproom while locking in Early Bird pricing. Enjoy a DJ from 3 pm – 7 pm and live music after.
Ope Brewing Company is a proud Wisconsin craft brewery and Taste of Wisconsin vendor, known for producing quality beers with broad appeal and local pride. Hosting a pop-up at Ope Brewing allows festival fans to connect directly with the breweries they’ll see pouring at the event.
Hoya Hop House Pop-Up Ticket Event
Saturday, April 18, 2026 | 3:00–5:00 PM
The next pop-up heads to Hoya Hop House Brewing, giving festival fans another chance to purchase limited paper tickets, skip online fees, and enjoy craft beer straight from the taproom while locking in Early Bird pricing for the Taste of Wisconsin Beer, Cheese & Wine Fest. Stick around after the pop-up for live music from 6:00–9:00 PM, making it the perfect night to grab tickets, grab a beer, and enjoy the local music scene.
Hoya Hop House Brewing crafts exceptional beer, cocktails, and food in a vibrant, nature-inspired taproom that nurtures community and creativity. Their welcoming space — complete with a rotating lineup of handcrafted beers, seasonal offerings, and experimental small-batch releases — offers something for every palate.
Plan Your Stay in Beaver Dam for Unforgettable Events!
Make the most of your visit to Beaver Dam during Taste of Wisconsin on Saturday, June 19, 2027!
We’ll be adding a block of rooms at each of our hotels to make your stay seamless.
COMFORT INN & SUITES
Call direct to book a room and receive a discounted rate by mentioning our Taste of Wisconsin event: 920.887.7171
AMERICINN
Call direct at 920.356.9000 OR visit http://www.wyndhamhotels.com to book a room.
Free Trolley Transportation
Hop on for Art, Blooms and Brews!
FREE TROLLEY STOPS Saturday, June 14 only | 9:30 am – 4:30 pm only
BEAVER DAM HIGH SCHOOL
500 GOULD STREET
COMFORT INN & SUITES
815 PARK AVENUE
AMERICINN BY WYNDHAM & HOLIDAY INN
*Call for pickup. Number at front desk.
325 SEIPPEL BLVD.
BEAVER DAM TIRE PARKING LOT
305 SOUTH CENTER STREET
SOUTH SPRING STREET
Adjacent to/near the Beaver Dam Chamber and Visitor Center, 127 S. Spring Street
Last stop to hotels: 4:15 pm
Become a Sponsor!
Be a Part of the Taste of Wisconsin Magic!
Want to make your mark at Beaver Dam’s beloved Beer, Cheese, and Wine Festival? Sponsoring the Taste of Wisconsin puts your brand front and center at this flavorful celebration! Join us in bringing smiles, sips, and savory bites to our community while showcasing your support for local charm.
Let’s Collaborate! Send an email to eloomans@beaverdamchamber.com for sponsorship details and opportunities to partner in this one-of-a-kind event. Cheers to making memories together!
Proud Sponsors of The Original Taste of Wisconsin
